Pic's has a solution to the smooth vs crunchy debate with its new spread Pic's Smunchy. The perfect blend of Pic's Smooth and Pic's Crunchy.
The neutral Switzerland of spreads has been a long time coming, but a convincing letter from peanut butter superfan 10-year-old Maggie Mellors took things to the next level. Maggie was dreaming of a Scrunchy and concocting her own at home by mixing Pic’s crunchy and smooth in empty jars with the help of her dad. With double the yumminess, she was sure it would be a bestseller.
“Kiwis are fanatical about their peanut butter, so I’m sure Smunchy will spark some good old-fashioned debate and possibly cause a few family rifts," said Chief Peanut Butter maker Pic Picot.
Like all of Pic's Peanut Butters, Smunchy is fresh roasted and packaged in Nelson, with 50 cents from every jar donated to Maggie's chosen charity KidsCan.
Smunchy is available from today on Pic's website.
