HOUSTON | CITGO Petroleum Corporation has enhanced its Club CITGO Customer loyalty program with customer-facing enhancements and technology upgrades.
These CITGO enhancements are part of a pilot test launching in Q3 in Illinois, Indiana, New York, North Carolina, Wisconsin, and Virginia.
Leveraging the Club CITGO app, the primary purpose of the pilot is to test different types of rewards to serve customers better and understand which are most well-received.
Members who meet a minimum number of transactions and gallons purchased will earn Premier Status and more savings on future purchases, including double rewards for everyday savings. Members who buy super premium fuel will receive bonus rewards on future purchases.
"After a successful launch of lifecycle marketing campaigns earlier this year, we are refining and optimising our innovative loyalty solution to empower customers further while supporting our locally-owned stations," said Joey Low, Manager of loyalty and marketing programs.
"We want every trip to a CITGO station to be seamless, customised and rewarding. CITGO is focused on what our customers value most from their gas mobile app – discounts – while also providing a compelling user experience. Enhancing customer engagement and loyalty are our top priorities this year."
Existing facets of the program include Rollback Rewards, stacking rewards on Triple Tuesdays or Five cent Fridays, Welcome Reward offers and location-specific rewards on convenience store purchases.
The Club CITGO app features all these and more, including an easy way for customers to find the nearest participating Club CITGO location.
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