Only a handful of major confectionery brands are still made in New Zealand, and many traditional lollies that people grew up enjoying have changed dramatically over the years. It seems everyone is trying to cut corners, and shoppers are increasingly expressing frustration at recipe changes, fewer product in packages, and higher prices. Rainbow Confectionery offers nostalgic recipes like Chocky Fish, Pineapple Chunks, Jelly Beans, and Classic Milk Bottles – made with real milk – all at affordable prices for shoppers and with great margins for retailers. Rainbow products are gluten and nut-free, and proudly made in Oamaru. Rainbow Awesome Value brand now has a new look, featuring bold graphics and a large logo for better on-shelf visibility. Rainbow urges retailers to stay committed to NZ Made suppliers and encourage shoppers to spend their hard-earned money on NZ Made products.