USA | Adobe and Tesco have announced a strategic AI partnership to improve the shopping experience for customers with helpful, personalised prompts that offer individual recommendations, ideas and deals.
With more than 24 million Clubcard households, Tesco has established one of the largest loyalty and reward schemes in UK retail, with millions of customers receiving personalised and timely offers, product recommendations and recipe ideas.
Through its partnership with Adobe, utilising its AI and creative technologies, Tesco aims to accelerate personal engagement and improve the service it offers customers.
Using technology like Adobe’s agentic AI capabilities and Adobe Firefly Foundry, Tesco’s personalisation and AI teams will be able to responsibly leverage customer intelligence to better anticipate customers’ needs, serving up cutting-edge, personalised content, offers and experiences across its digital channels.
"At Tesco, we want customers to feel that the more they use their Clubcard, the more use it is to them. Working with Adobe, we can be even more responsive to the needs of shoppers. We can act in the moment, getting the right messages, savings or ideas to the right customers, just when they need them," said Becky Brock, Tesco Group Customer Digital Transformation Director.
"Our focus is always on finding ways to surprise and delight our customers, and the partnership with Adobe gives us more ways to do that - using AI to benefit our customers with shopping experiences that are genuinely personalised, convenient and helpful.
The combination of Tesco’s unmatched customer relationships and Adobe’s AI capabilities is a genuine step-change for modern retail personalisation.
"Few retailers anywhere in the world have built the depth of trust and knowledge that Tesco has, and together, we can connect that foundation with AI-powered solutions that deliver smarter journeys and more personal customer experiences at an unprecedented scale," said Nathan Hancock, Vice President and Managing Director, UK, Ireland, Middle East and Africa, Adobe.
Making this next generation of retail experience possible will be the new Tesco x Adobe Innovation Lab, a co-innovation model that will bring together the best of Tesco’s extensive in-house technology and expertise with Adobe’s leading AI capabilities.
Adobe engineers will work directly alongside Tesco's personalisation and AI teams, bringing together world-class retail customer, technology, and AI expertise, along with world-class customer experience technology, for a single, unified mission.
The strategic partnership aims to make Tesco’s Clubcard offers feel even more relevant and useful to individual customers, and ensure that interactions with Tesco reflect the quality and trust the brand has built over the past century.
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