Kraft Heinz has introduced an IHOP pancake-inspired, indulgent coffee nationwide in the USA.
IHOP Coffee is made with 100 percent premium arabica beans. It is now available at grocery stores in three unique roasts, including Signature Blend for a rich and smooth medium finish, Buttery Syrup to immerse tastebuds in delicious syrupy pancakes, and top-selling pancake flavour Chocolate Chocolate Chip, featuring an indulgent fudgy chocolate flavour.
"Given Kraft Heinz's heritage with iconic coffee brands, we’re thrilled to leverage our longstanding category experience to create a premium coffee product available in bags and K-Cup pods," said Kaitlin Roe, Director of Marketing at Kraft Heinz.
"This partnership allows us to combine our scale and capabilities with the power of a fan-favourite brand like IHOP to reach new consumers in the market."
Coffee lovers can also get the new limited-edition IHOP Coffee Mug Diffuser to celebrate the launch. The rechargeable diffuser resembles the iconic IHOP® mug and is pre-filled with a delicious Buttery Syrup scented oil for coffee drinkers to enjoy at the press of a button.
"With more than 56 million cups of coffee sold per year, it only made sense to bring the joy of our coffee to retailers nationwide with innovative flavours inspired by our best-selling pancakes,” said Kieran Donahue, Chief Marketing Officer, IHOP.
Donahue continued, stating that Kraft Heinz was the perfect partner to bring IHOP’s flavours to consumers.
The IHOP Coffee in K-Cup pods and grounds bags are now available at retailers nationwide.
