USA brand Oscar Mayer, known for uniting millions around a love of meat, announces its first-ever on-the-go refrigerated breakfast offering: new Oscar Mayer Scramblers. The innovation comes after uncovering that only 23 percent of people currently eat a full breakfast due to limited hearty options.
Oscar Mayer Scramblers use two fresh eggs to transform the convenient breakfast game. They are available in three delicious and filling varieties: Bacon and Velveeta, Ham and Colby Jack and Wiener and Cheddar.
A category that Kraft Heinz pioneered in 2018, the refrigerated breakfast aisle is an area where the company continues to see opportunity. Scramblers mark the first time two iconic Kraft Heinz brands will be served together in one product for breakfast, including beloved Oscar Mayer meats and delicious Velveeta cheese. While new to the category, Oscar Mayer hopes to deliver the brand trust and high-quality taste and experience consumers expect for their morning meal.
“While people crave a tasty breakfast, it is often compromised with quick, boring options due to busy weekday morning, and boring is the antithesis of what Oscar Mayer stands for,” said Kelsey Rice, Associate Director, Oscar Mayer.
“With fans yearning for more fresh, convenient and satiating breakfast options, Scramblers is set to spark smiles through seriously delicious meats, providing hearty ingredients and tasty, meaty recipes in a way only Oscar Mayer can.”
Oscar Mayer is debuting its new ‘Scramble Your Morning’ campaign to celebrate the launch across channels, including TV, OOH and social media. Inspired by the inventive and flavour-forward innovation, the campaign highlights how a scrambled morning can be delightful for Oscar Mayer. The ads scramble consumers’ busy mornings by mixing letters in creative copy to create fun, brain-teasing puzzles, bringing joy to their AM routines.
Oscar Mayer Scramblers are available at major retailers in the USA nationwide.