All The Fizz, None Of The Fuss


According to the UN, climate change is pushing the world into a new era of “global boiling” after July was the hottest month on record.

For one UK wine brand, which is on a mission to decarbonise the wine industry, this has sparked the launch of a new Italian sparkling wine in a can, which produces 45 percent less CO2 than the exact sparkling wine in a single-use glass bottle.

Having recently launched in both Ocado and WHSmith, ‘Sekko’ is the latest wine from the Italian craft wine brand When in Rome, a crisp and fresh sparkling white made from the Glera grape.

The new canned wine will challenge the traditional mindset of how sparkling wine is packaged, favouring a lower carbon, lightweight alternative to the carbon-intensive, heavy glass bottles complete with bulky corks and cages.

Rob Malin, When in Rome founder, said Sekko in a can is a way for When in Rome to strip back all unnecessary packing associated with sparkling wines and reduce its carbon footprint significantly.

“It’s got all the fizz but none of the fuss of a single-use glass bottle, the same premium product, but in a more convenient format, perfect for picnics, festivals, train rides or for those who simply don’t want to open and finish an entire bottle of wine,” said Malin.

When in Rome has been recognised for its canned wine, receiving a silver award for its canned Pecorino at the International Canned Wine Competition earlier this year.

Thirty-nine percent of the wine industry’s carbon footprint globally is produced by single-use glass bottles. Malin stated that with more innovative, lower-carbon packaging alternatives available, this can be changed.

“We’re making great quality wine more easily accessible, and we’re so proud of this latest addition to the When in Rome offering.”