The health-conscious consumer has increasingly turned toward pre and probiotic supplements and products and functional foods which have strategically marketed health benefits for consumers.
Health trends have driven consumers to choose prebiotic fibre products, with a significant increase following the pandemic driving consumers to take more active control over the health benefits of their purchasing decisions.
Prebiotics are fibres in whole foods such as onion, garlic, and asparagus. These fibres are an essential food source for the good bacteria in the human gut. Through modifying the human colonic microbiota, prebiotic dietary fibres have demonstrated positive benefits on gut microbiota. Fructooligosaccharides (FOS), galactooligosaccharides (GOS), and inulin are well-established prebiotics.
According to FMI, the global prebiotic fibre market is expected to reach a market valuation of USD 6.676 million by the end of 2023 at a compound annual growth rate (CAGR) of 6.3 percent, expected between 2023 to 2033.
Probiotic supplements have become a lucrative market for functional food producers. Many businesses invest in isolating varying prebiotic strains and putting their nutritional and medicinal values into capsules and powders.
Clinical investigations have confirmed prebiotics' conclusive health advantages and disease-preventative effects, including gut health improvement, inflammation reduction, and promotion of a healthy digestive tract. Furthermore, prebiotic fibres strengthen the immune system, lower cholesterol, and control blood sugar levels, aiding the lowered risk of developing illnesses such as colon cancer.
Prebiotic fibres are used in dairy products, breakfast cereals, health drinks, nutrition bars, beverages, bakery products, mineral supplements, meat products, weight loss products, infant food, green foods, and pet food.
