Coca-Cola has announced its plans of removing plastic shrink-wrap packaging across all its multi-buy canned products in Great Britain. The plastic will be replaced by 100 percent recyclable cardboard and will be used in four, six and eight packs covering all brands, including Coca-Cola's original taste and no sugar, Diet Coke, Fanta, Sprite, Dr Pepper and Lilt. The switch to cardboard is part of the beverage giant's broader sustainable packaging strategy launched in 2017.
According to the brand, the move comes from Recoup's 2018 UK Household Plastics Collection Survey that found only 10 percent of local authorities collected plastic-shrink wrap. Meanwhile, the new proposed packaging is 98 percent recyclable and is accepted as part of household recycling. If accomplished, it will remove 4,000 tonnes of plastic in circulation in the Western Europe region.
Early this month the company uploaded a media release showcasing its prototype of a bottle made from 25 percent recovered and recycled marine plastic. It also rolled out its latest commitments designed to accelerate the delivery of its sustainable packaging goal.