The annual “Store of the Future Report,” has revealed that 56 percent of shoppers expect that supermarkets will be primarily self-checkouts and use driverless delivery within the next five years. The study also found that 89 percent of participants felt that it was important for supermarkets to use technology to make the checkout process faster. “Consumers’ feedback demonstrates the need for grocers to embrace technology options that make the shopping experience easier and more enjoyable. And as we look towards the future, it’s clear that consumers have some high expectations for the technology applications they expect grocers to invest in – from cashier-less checkout to self-driving car delivery,” said Dana Krug of Phononic. Kroger in the US is one of a number of stores currently testing driverless cars and retailers are already upping the number of self-checkouts available to customers.
CONSUMER EXPECTATIONS
