Aldi is the UK's cheapest supermarket according to the consumer group Which? and it has cut the price of more than 30 household grocery staples.
Aldi shoppers will pay even less this week for fresh produce, including apples, oranges and peaches.
Essentials including butter, spread, canned food, personal hygiene products and pet treats are also included in the latest price drop, which has seen items fall by an average of around seven percent.
The move is the latest of more than 130 prices that Aldi has cut across its entire range in the past two months.
Which? named Aldi as the UK's cheapest supermarket in July for the 14th consecutive month. On a basket of goods, Aldi was the cheapest at £71.22, which was £8.37 cheaper than Tesco and £16.02 lower than Waitrose. On average, shopping at Aldi saves 12 percent on a basket of goods compared with the traditional Big Four.
Julie Ashfield, Managing Director of Buying at Aldi UK, said the supermarket promises always to offer the lowest grocery prices.
"We're doing everything possible to pass savings on to our customers. As Britain's cheapest supermarket, shoppers are switching to Aldi from every other supermarket," said Ashfield.