DIA in severe financial crisis

DIA, the international discount supermarket chain is on the brink of financial crisis. Financial analysts have their eyes locked on DIA as it runs the risk of losing its whole brand. J.P. Morgan suggested that Mercadona is the best company to look at acquiring DIA. J.P. Morgan said, “[Mercadona] is three times bigger than DIA, has a net box of 2,600 million euros, and a very aggressive pricing and investment policy. We are unlikely to see an increase in revenue or gross sales at a time when suppliers have stopped supporting the supermarket chain, and the brand has been damaged.”

Although the investment banks point towards Mercadona, other investors such as Luis Amaral and the Bountoux Halley family are also looking at a possible acquisition.