Locking Prices To Help Customers


Tesco is locking the price of more than a thousand everyday products until 2024 to deliver great value for customers.

With consumers still facing a cost-of-living squeeze, the supermarket has unveiled a price lock on a range of popular products until the new year. It sits alongside recent price cuts to hundreds of products, and Tesco is price-matching Aldi on hundreds more.

Among the 1,000-plus everyday items to have their price locked as part of the latest round of Low Everyday Prices are Typhoo One Cup teabags, Jacobs’ Cream Crackers and Aquafresh Freshmint Toothpaste.

Tesco UK CEO Jason Tarry said the latest round of Low Everyday Prices would help customers manage their household budgets as they enter the Christmas period.

“We know that this has been a year of budgeting carefully for shoppers, with customers wanting to make sure they are getting great value on their shop,” Tarry said.

“By locking more than 1,000 prices, our customers know exactly how much they will pay for those items today, at Halloween, at Christmas, and into 2024.”

Locking more than a thousand prices is just one way in which Tesco has committed to delivering outstanding value for Britain’s shoppers. The supermarket also passes on savings to customers wherever it sees opportunities to do so and matches more than 600 staple products to Aldi weekly.

Since announcing price cuts to 500 lines in June, Tesco has continued to cut prices each week, with hundreds more products now cut in price. Some of the products to have recently seen their prices cut include Andrex Toilet Tissue (reduced by nine percent), Free From white rolls (reduced by 14 percent) and Pitted black olives (reduced by eight percent).

Jason Tarry added that food inflation still affected many. However, by cutting prices wherever it can and locking others to give customers certainty in their budgets, Tesco can provide excellent value to its shoppers.

“Combining that with the more than 8,000 Clubcard Prices deals each week, there are thousands of reasons to shop at Tesco.”