SodaStream International LTD has launched a new campaign to combat the damage caused by single-use plastic bottles. The video features a singing sea turtle calling on people to take responsibility and make the simple and meaningful life change of going reusable. The video acts as a metaphor for the green hills and blue oceans that have, over the years, become littered by plastic waste.

The ad features Sir Rod Stewart who plays an animated turtle, who is being carried by Game of Thrones star Thor Bjornsson.

A spokesperson for SodaStream said; “plastic has become a pandemic threat with its impact upon human health still unknown, but with devastating environmental consequences to our oceans and marine life. In this campaign, we wanted to give a voice to marine animals and, together with them, encourage people and corporations to switch from single-use plastic to reusable packaging.”

The video has been launched in tandem with the website, where SodaStream encourages consumers to take a stand against single-use plastic. SodaStream hopes that the new campaign will encourage consumers to change their plastic use.