MEXICO | Nestlé is rolling out its Chocobakery treats to Mexico, following the successful launch of the range in Brazil and much of the rest of Latin America.
The Chocobakery portfolio includes Choco Trio, a chocolate bar combining milk chocolate with crunchy biscuit pieces, Choco Cookies, featuring a soft and buttery dough along with creamy chocolate fillings, and Choco Biscuit, a perfect combination of chocolate and biscuit.
The three product ranges are available in different varieties and formats under the popular Nestlé brand and strong local brands such as Garoto.
In Mexico, in April, consumers can enjoy the Choco Trio range in three variations: peanut, cookies and cream, and chocolate.
"Chocobakery is one of the fastest growing segments in confectionery in Latin America," said Corinne Gabler, Head of Confectionery at Nestlé.
"In Mexico, the chocolate market has experienced significant growth, especially in the tablet segment, which, although representing only three percent of the total, has seen a 24 percent increase in the last year. In this context, we are now introducing Nestlé Choco Trio in Mexico. This launch not only enriches our portfolio but also brings an entirely new, premium indulgence to the Mexican consumers."
As part of Nestlé’s growth strategy, the company has focused on fewer, bigger, and better global launches that demonstrate significant growth potential. The Chocobakery range has been identified as one of Nestlé’s six ‘big bets’ for 2025, with the capability to generate over 100 million Swiss francs in annual sales.
Nestlé is continuously leveraging its confectionery innovation expertise to deliver great-tasting offerings while incorporating new textures and flavours to bring value to consumers.
"Our R&D experts carefully balanced the recipe ingredients and designed the optimum baking method to deliver a delicious, crunchy biscuit every time," said Louise Barrett, Head of the Nestlé Research and Development Centre for Confectionery in York.
"A precision filling technique that helps to make it the perfect triple combination with the chocolate and crunchy biscuit."
The decision to expand to Mexico was based on Chocobakery’s strong results in Brazil and the potential of the Mexican market.
Nestlé already has a diverse portfolio in the country, with over 80 brands and 1,600 products. The company has announced plans to invest USD one billion in Mexico over the next three years to boost infrastructure investment and establish the country as an export hub.
