ADM has released its report on the trending flavours and colours that will impact food and beverage innovation in the following year.
With a world increasingly dominated by technology, 2025 will be a year of embracing the "new human nature" through recognising innate human qualities. This "rediscovery" of the self has influenced which flavours and colours resonate most with consumers.
ADM's 2025 Flavour and Colour Trends Report identified what would captivate consumers with unique sensory experiences that capture seemingly contradictory desires for the past and future, along with evolving needs for wellness, affordability and personalisation.
Guided by their desires and needs, they have sought flavours and colours in food and beverages that reflect this new human experience.
Revisit and Re-Invent
The power of human memories and shared experiences, coupled with new generations experiencing classic tastes and colours for the first time, have led to a reinvention of tradition through simplicity, familiarity and comfort.
Classic and familiar local flavours such as lemon, strawberry, watermelon, ume and plum are gaining popularity among consumers in the Asia Pacific region.
Adaptive Eating
Consumers have tailored their consumption moments to improve the quality of their health, adapt to changing economic or environmental concerns, and fulfil human needs for satisfaction from foods and beverages.
Demand for orange, apple, honey, and creamy flavours has been expected to rise in the coming year.
Euphoric Wellness
Flavours and colours have interconnected with human moods and emotions, and there would be an ongoing desire for options representing different wellness areas, including nourishment for the mind, body and soul.
In 2025, local Asia Pacific consumers will seek out food and beverage products incorporating citrus flavours such as pink grapefruit, calamansi, bergamot, Hiromi lemon, kiwi, pink guava, and acai.
Made for [You]
Sparking human curiosity and creating meaningful moments has led to positivity and personal joy through exploring unexpected and personalised foods and beverages brought to life through vibrant flavours and colours.
Experimenting with new flavour pairings and profiles such as Citrus and spicy combinations like Sichuan pepper and orange, tropical and spicy twists such as spicy plum and spicy watermelon and fruity and fantasy flavours combined with mint and cooling sensations can help bring APAC consumers joy in trying new taste experiences.
In an era of rapidly advancing technology, consumers have begun navigating a new universe of digital influences to define and embrace the “New Human Nature”.
More insights here
