a2 Milk has switched from plastic to using 100 percent recyclable, paper-based cartons – the first mainstream dairy brand to make the switch. The cartons use 80 percent less plastic than regular milk bottles and hold the Forest Stewardship Council label. The label indicates the cartons are composed of pulp from FSC-certified forests or using recycled sources.
While cartons have been used for long-life, chilled drinks, non-dairy and milk substitutes already, a2 Milk’s use of the cartons for fresh milk is a first for UK supermarkets. With the milk brand already popular amongst consumers who suffer reactions to regular milks, the brand is now gaining popularity among those who prefer to make environmentally-friendly choices when buying packaged goods.
“It is hugely impressive that a relatively small brand in the dairy industry should be the first to make the switch from plastic bottles to paper-based cartons. If all milk in plastic bottles used in the UK were changed to cartons we could significantly cut plastic use,” said Rosie Teasdale from the Forest Stewardship Council UK.
“The a2 Milk Company has always been a pioneer, and the introduction of our new sustainable cartons in the UK market is another first,” said Simon Hennessy, general manager, international development of the a2 Milk Company.