People eat with their eyes before they eat with their mouths.

Action on Sugar and Action on Salt in association with the Children’s Food Campaign found that 51 percent of 526 food and beverage products that used cartoon characters on the packaging were exceedingly high in fats, sugar and salt.

Obesity campaigners in the UK are demanding change from the government to ban cartoon animations on the packaging that targets unhealthy products to children. Products with Paw Patrol and Peppa Pig images on the packaging contained as much as 99 percent of sugar. Research showed that a four-year-old eating four Paw Patrol Milk Chocolate Coins would give them nearly two-thirds of their maximum daily sugar intake.

The campaigners discovered that companies who used licensed animated characters responsibly to promote fruits, vegetables or water would make reformulation possible.

“Almost 50 percent of the products surveyed won’t be categorised as high in fat, salt and sugar. These are the products that can be used as alternatives to entice children to opt for healthier products,” explained Nutritionist Dr Kawther Hashem. “We want to see cartoon characters only featured on the foods that children are reluctant to eat, such as fruit and vegetables.”