With data playing an ever-increasing role in business decision-making and sales strategies, Countdown is about to provide a higher level of insight. The supermarket giant has announced the upcoming release of its new Onecard shopper and basket data services, both available early in 2016. Depending on their needs, suppliers will be able to opt for a daily, weekly or monthly access.
“Basket data will give you an understanding of actual shopper behaviour on a transaction-by-transaction basis, so you gain access to insights derived from the most granular level. By tapping into our Onecard loyalty scheme with its 1.8 million members, you will also be able to track the behaviour of particular types of shoppers over time,” said Chris Fisher, general manager merchandise, Countdown.