In collaboration with Ocean Waste Plastic, an eco-packaging solution started by international manufacturer Pack Tech, ecostore unveiled its newest limited-edition handwash bottles made from 100 percent recycled plastic.
The bottle is made from recovered and recycled marine waste and is the local brand’s response to the pressing issue of plastic pollution. Each of the three refillable bottles has a customised artwork designed by local NZ artist Tomas Cuttle.
The 20,000 pale blue bottles seek to help clean up over half a tonne of plastic waste in Java Sea, Bali and a river in Jakarta, Indonesia.
“We want to raise awareness of plastic pollution in our oceans, as well as being part of the solution,” said ecostore’s managing director Pablo Kraus. “By making bottles out of recycled ocean waste plastic, ecostore will help create awareness and inspire environmental and social solutions posed by waste pollution in the oceans.”
The brand has also partnered with dedicated local non-for-profit Sea Farers to help tackle the plastic pollution in New Zealand waters. Ambassadors of the brand and Olympic gold medal winners, Peter Burling and Blair Tuke accompanied the organisation in one of its ocean cleanups in Aucklands’ Tamaki Estuary.