Building upon the success of its 2013 'Little Shop', New World has just released its new mini-collectables, 'Little Gardens', 24 different seedling kits that contain seeds, soil and a pot—everything that's needed to grow one type of herb or vegetables. With every $40 spent in-store, shoppers will receive one free kit with a choice of 18 vegetables and six herbs: an unmissable chance for Kiwi kids to discover the joy of growing their own greens.

"For those who haven't gardened before, this is a fun and easy way for them to get started," said renowned landscape gardener, Xhante White. “For experienced gardeners, meanwhile, Little Garden will be an amazing opportunity to have a play with some plants they mightn’t have grown before.”

Besides being fun, the initiative is zero-waste, as all the materials are either compostable or recyclable. "The pots are made of wood pulp and peat, the soil tablets are coconut husk, and the collector trays and packaging are recyclable. We're looking forward to people of all ages participating in the promotion," said Stephanie Pyne, retail marketing manager, New World.