With the rise of consumer awareness of portion control and health, India has joined the trend of smaller packaging for chocolate.

Market analysis firm Mintel confirms that chocolate is one of the most popular confectionery products in India, 61 percent of consumers identify as frequent chocolate eaters.

“Brands can leverage this high consumer interest by increasing consumption occasions like snacking, introducing interesting flavours to encourage more trial, and looking at healthier alternatives or functional benefits,” said Mintel Food and Drink Analyst, Natasha Kumar.

The popularity of individually wrapped chocolates has increased by over 50 percent between July 2018 and July 2019. Mondelez International has already shown interest in innovating its chocolate range by encouraging mindful consumption.

“An increase in the share of individually wrapped chocolate products is indicative of increasing health-consciousness among Indian consumers who are trying to control portion size,” Kumar added. “This will have more advantages in the future when it comes to attributes like portability, storage and, more importantly, controlled portion size, creating permissible indulgence for consumers.”