COCA-COLA New Zealand has announced the launch of its biggest marketing investment in 10 years, its new Cut Through with Sprite campaign, showing how the iconic refreshment of Sprite and Sprite zero can help you “Cut Through the Heat” when you most need it. Cut Through with Sprite, Sprite’s first new communication since 2009, will feature TV, digital videos, beach sampling, out-of home media, with ongoing social activity running throughout the year.
The campaign coincides with reinvigorated packaging designs for Sprite and Sprite Zero, bringing a fresh, bold and simple new look that embodies the ‘Cut Through Refreshment’ message.
People visiting Piha Beach experienced the first of the ‘Sprite Showers’ activations and Mount Maunganui saw the second come to life. “We know that everyone finds themselves in a heated situation from time to time, whether it be uncomfortably awkward or uncomfortably hot, and identifying Sprite as the solution puts the brand in a place it hasn’t explored before, but naturally fits into,” says Jodie Timmins, Brand Manager, Sprite at Coca-Cola New Zealand. “We look forward to arming people with the refreshment they need to ‘Cut Through the Heat’ over the coming months.”