Foodstuffs’ brand Pams has taken out a Gold Pin for its packaging design at the latest Design Institute of New Zealand’s annual Best Awards.
“There’s such stiff competition in the Best Awards, so it’s a real honour to win. It’s fabulous to be locally recognised for our creative work,” said Brother Design director Paula Bunny, who is behind the Pams Confectionery range.
Brother’s business development director, Jenny McMillan, explained how their agency managed to turn a challenging brief into an award-winning packaging.
“With Pams, we always want to stand out from the expected, generic look of a category’s big brand leaders. The challenge here was to do so in a sector that’s bursting with loud, colourful designs. Paula’s work does it brilliantly, with captivating characters, large product windows for a tempting peek at the lollies, and colours that reflect these sweet treats contain no artificial colours or flavourings,” McMillan said.
The Pams Confectionery also won a Dieline Award this year, whilst Brother Design gained a Silver Pin at London’s Pentawards for Pams Feminine Hygiene, beating out 1,700 entries.