WHILE public health activists in New Zealand continue to plug for food bans and taxes, the food industry is in fact engaging people in a positive way to encourage healthier lives. This comment came from the Food & Grocery Council following on from Nestle’s recent launch of its Choose Wellness programme that takes a whole of life approach to good health. More than 50,000 New Zealanders have participated in the quiz initiative to date that is designed to tell consumers more about themselves and their lifestyles. Depending on the answers, individuals can receive tailored personal advice that many have already found encouraging. A number of other companies in the industry are also working on healthy consumer programmes and play their part in nutrition advice in addition to modifying products to meet modern demands.