A new study by NZ-based Plant and Food Research scientists has found a relationship between the degree of familiarity of a product and its apparent versatility, suggesting that, when evaluating product suitability for different situations, consumers are driven by past experiences with that particular product or brand. In other words, shoppers tend to buy products that are familiar to them.
Product familiarity may make consumers resistant to change, which reduces the incentive for trying new products.
STUDY EXPLAINS WHY SUPERMARKET HABITS DIE HARD
