KIWI skincare brand, Skinfood’s ‘Breast Cream’ project, a simple revolution in encouraging women to check their breasts for signs of cancer, has been awarded a Gold Lion at the prestigious Cannes Festival of Creativity. The award joins a growing list of local and international advertising accolades for the campaign, which is quickly receiving international recognition. Inside the pack is a leaflet with comprehensive information on the signs and symptoms to look for, and $2 from every pack sold goes to the New Zealand Breast Cancer Foundation to fund research, education and support.
In response to the growing international awareness and interest in the project, Skinfood are investigating partnerships with distributors and breast cancer charities in international markets such as North America, the UK, Europe and Asia.