The little green frog, now found on Dole fresh pineapples and Ecuadorian bananas is the Rainforest Alliance certification logo recognised by consumers around the world as a symbol of environmental, social and economic sustainability.
Consumers can now Follow the Frog in New Zealand in the hopes of being better, doing better and living better. With deforestation happening at the rate of 80 trees every four seconds in the Amazon, the need to shop for sustainable goods has never been so important.
Knowing this, Dole is reinforcing its commitment to excellence across operations, with a sharp focus on sustainability, employee wellbeing and products that meet stringent health, safety and environmental standards.
Agricultural expansion is responsible for 70 per cent of global deforestation, therefore, the Rainforest Alliance’s green frog seal is your assurance that the goods and services were produced according to strict environmental, social and economic standards that curb deforestation, protect wildlife and improve conditions for workers, families and communities.
Around the world, 1.6 billion people depend on forests for their livelihoods. The Rainforest Alliance works directly with farmers in more than 40 countries, including the Amazon – essential to regulating the Earth’s climate.
The Rainforest Alliance Certified seal features a frog because the amphibians are ‘indicator species’. Their presence in areas of agricultural activity is a symbol of environmental health, and frogs are found on every continent except Antarctica.
Encouraging consumers to Follow the Frog by choosing sustainable products is one way to help spread the word while also keeping an eye out for Dole’s Facebook page, and the hashtag #FollowTheFrog for upcoming initiatives.
