Standing Out When Everything Looks the Same
There’s a particular kind of brand anxiety that sets in when sales start softening. The instinct is to look everywhere except the obvious place:…
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Onfire’s Latest Big Win At Pentawards
Onfire Design has taken home two Gold Pentawards this year for its work on Salash and Holy Aioli, a testament to its continued creative…
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Multiple Award Wins For NZ Design Agency
Branding agency Onfire Design has won multiple awards at the World Brand Design Society Awards in the UK. The World Brand Design Society Awards…
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Packaging Blurring The Lines Between Dessert, Snacking, and Breakfast
OnFire Design has helped the team at Hubbards create brand-new packaging for its latest Very Fancy Granola. Hubbards has combined their crunchy granola with…
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Has Coivid Impacted Packaging Design Trends?
As well as disrupting life on earth, the pandemic impacted professions that, at first glance, appear unconnected. One of those is packaging design, and…
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Are You Treating Your Packaging as Your Biggest Media Channel?
Marketers are starting to understand more and more that their packaging is the most important media channel they have. As marketing budgets tighten and…
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Over 15 Years of Igniting Brands
It’s easy to start a fire on a dry day in the middle of summer. But Onfire Design was founded at the onset of…
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Plastic: Packaging’s Friend or Foe?
The recent shift away from single-use and plastic packaging has raised questions in a time when, particularly food packaging, needs to also be safe…
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