The iconic Kiwi beer brand, Export, has launched something special, the new Export Ultra Low Carb Lager.
The new brew is a crisp and refreshing lager that is 99 percent carb and sugar-free, containing only 26 calories per 100 ml.
Made for Kiwi beer drinkers who appreciate easy-drinking, low-bitterness lagers, Export Ultra Low Carb Lager is perfectly balanced with an exceptionally crisp and refreshing finish.
Sam Forrest, Senior Marketing Manager Domestic Brands, DB Breweries, stated the delicious new drop had been designed to meet surging consumer demand.
“The popularity of low-carb beer has grown 38 percent over the past year and accounts for 13 percent of overall supermarket and off-licence sales,” said Forrest.
Export is one of New Zealand’s leading lager producers, ranging from its awarding winning Export Gold to one of the nation's first low-carb beers, Export 33. The Export Ultra Low Carb Lager innovation is an impressive advancement, with minimal bitterness catering to consumer preferences.
“Our easy drinking lager portfolio has something for everyone and is perfect for enjoying on a hot day, which is what Export is all about.”
The brand has simultaneously revealed a refreshed look for the entire Export range, with new easy-to-understand colour cues on bottles and cartons to help Kiwis easily spot the brew they are after on the shelf. The change also sees the removal of the neck label on the bottles, which reduces the amount of paper used in packaging.
Export Ultra Low Carb Lager is available in store from April, and consumers can expect to start seeing the newly packaged Export bottles and packs on shelves over the coming months.
