Denheath is a family owned business from New Zealand’s South Island. They hope that one day Denheath’s Custard Squares will become nationally and internationally famous for their delicious taste and all natural ingredients.
Q: What is the brand story?
A: In 1996 Carol Rutland, Lisa Templeton’s mother, and her husband purchased Denheath House, which was run as a small family country café business for many years. It was clear that Carol had been right about the potential of the ‘Denheath Gourmet Custard Square’. Eventually Lisa and her husband Donald stepped in and took over the business, trademarking Denheath for the first time. Carol’s life-long dream was to have her Denheath Gourmet Custard Square enjoyed all over New Zealand and internationally.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: Denheath have a range of custard slices, profiteroles and cheesecakes but are most well-known for the iconic Denheath Gourmet custard square. By only using the finest ingredients, Denheath have managed to create the Rolls Royce of Gourmet Vanilla Custard slices. With consistent high-quality ingredients, this artisan style gourmet dessert tastes incredible and stands out for being far superior to its generic counterpart.
Q: What is innovative or unique about your product?
A: Denheath Gourmet Vanilla Custard slices are uniquely different. With melt-in-your-mouth, creamy vanilla custard filled squares that are complemented with golden flaky pastry and Denheath’s signature delicious icing topped with curly-white shredded coconut. Made from an authentic family recipe with natural ingredients. They are vegetarian and are a luxury dessert that never fail to make the consumer feel good.
Q: Who is the consumer and what benefit does the product bring them?
A: In NZ there are a wide range of consumers. Defrosted single serve portions can be purchased through selected foodstuffs bakeries nationwide, in Moore Wilsons, and soon will be available in frozen packs throughout foodstuffs in the South Island. Denheath supplies cash and carry stores, distributors and many cafés. The brand also have a unique online e-commerce solution where customers can purchase desserts for nationwide overnight delivery in New Zealand. In Costco stores overseas, its consumers have been businesses, cafes, function centres and household Costco members. Its custard slices have recently become available in retail packs of three and five individually wrapped portions.
Q: What consumer trend does the product support?
A: Denheath products support the ready-made trend as consumers are now looking for ready-made easy solutions and this includes desserts. Denheath Desserts offer instant gratification. Just thaw and serve. They are healthier choices, with good old fashioned natural ingredients in the gourmet custard range and the products are also vegetarian, as more and more people opt for a vegetarian diet. Denheath Gourmet Custard slices are a delicious vegetarian option.
For more information contact Lisa Templeton at lisa@denheath.co.nz or on +64 03 688 6160
