Waitoa Free Range Chicken confirms its commitment to innovation and breadth to the range, with the recent launch of its Waitoa Free Range Chicken Rashers.

Customer and consumer demand for the product has been extremely positive, and the release of chicken rashers is just an extension of the brand’s growth since launching Waitoa into the market in 2007. Over the years, the brand has delivered many successful first-to-market and award-winning products for its customers. Proudly free range, the company continues to lead with quality new products that adhere to the SPCA Blue Tick standards.

“The launch of our free range chicken rashers has been well received by our NPD team. We pride ourselves on quality category innovation and we are excited about the opportunities we see in the future,” said Jerem Wylie, NZ sales and marketing general manager, Waitoa Free Range Chicken.