Whittaker’s have taken inspiration from its history once again with a new Toffee Milk Chocolate. The original Whittaker’s Toffee Milk toffees were first created back in the 1930s and have been incredibly popular with kiwis ever since, so extending the concept is a natural step.
The Limited-Edition bar comes in 250g and 50g chocolate bars, and features delicious crunchy toffee milk pieces surrounded by Whittaker’s Five Roll Refined Creamy Milk Chocolate.
“We know that Whittaker’s Chocolate Lovers are big fans of the original Toffee Milk toffees, so we’ve been working for some time on a way to create something special for them and to get it just right,” said assistant marketing manager, Jasmine Currie.
The packaging off the blocks add to the nostalgia, where Whittaker’s have based it on the original packaging of the 1930s. The brand has also commissioned a custom-built horse-drawn cart, like those used by J.H. Whittaker & Sons to distribute their chocolate back in the day, to celebrate the launch.
“We commissioned Wheelwright Shop in the Wairarapa to make a customised cart especially for this launch. The iron and front leather panel of a historical horse-drawn cart has been lovingly restored and incorporated into the 1930s-inspired design, which has been crafted using traditional techniques,” said Currie. The horse-drawn cart will make its way up Auckland’s Queen Street prior to its official shelf launch on May 1.
