Cadbury is bringing to New Zealand its biggest and possibly most exciting innovation to date! Born of a happy partnership between two iconic brands, Cadbury Dairy Milk with Oreo will officially launch next Monday, May 30. More importantly, the product is not a limited-release; it is here to stay.
The new line took around one year in the making and is now ready to hit our shelves, just in time for cool weather. This latest innovation from Mondelez comes less than 12 months after the biggest block chocolate launch in New Zealand ever, the Jaffa Block, which was a combination of Cadbury Dairy Milk and the Kiwi Favourite Jaffa.
In recent months, Mondelez has also successfully launched into to the premium chocolate market with Cadbury Coco. A spokesperson for the company said that sales of Coco have exceeded expectation and is a real hit with Premium chocolate lovers.