What To Stock – Branded Fresh

Here are our top five products to stock in the trending BRANDED FRESH category. For more information and insights see our latest issue of Supermarket News Magazine.

Want to be listed in ‘What to Stock’? Is your brand worthy of a Top 5 position? Upcoming categories include BBQ, Craft Beer, Yoghurt and Lunch Box. Contact Felicity – felicity@reviewmags.com or phone 09 304 0142 ext 704.

Introducing Hellers healthy new meat and veg Flexitari-yum range. Superfood packed with sensational flavour pairings. Global awareness of what shoppers are eating is on the rise and consumers are increasingly seeking out reduced meat options with more vegetables and boosted health benefits. Consumers often don’t want to remove meat entirely from their diets but are searching for products that fit their balanced lifestyle.

Hellers have developed a range that combines everyday barbecue favourites with leaner meat and 28 to 34 percent vegetables and superfoods. The Flexitari-Yum range still provides Kiwi’s with their classic and traditional meat options for the grill, with added ingredients that not only boost wellbeing but enhance the flavour of the meal.

The Flexitari-Yum range builds on the strength of the Hellers approach that taste and flavour are paramount for any product. Chef, Fraeona Heller, has created exciting options to choose from and remarkable flavours that will set the barbecue alight.

For more information visit www.hellers.co.nz. or phone 03 375 5017.

Gisborne Encore Mandarins – making summer sweet.

Our family of orchardists have been busy and Gizzy Encore Mandarins are now in season, so they’re super fresh and delivered to you in perfect condition. They are the true Kiwi summer citrus because they are ripe and juicy from mid-October to late February. And because they’re grown in sunny Gisborne, they’re sweeter than ever.

These self-contained, little bundles of goodness are easy to peel, great in salads, desserts or frozen and used as ice cubes in drinks. They’re low in fat and rich in vitamin A, B and C, rich in minerals like iron, magnesium, potassium and calcium, with a high fibre content of 14 percent.

Mandarins help reduce wrinkles, fine lines and blemishes, due to the presence of anti-oxidants which protect the skin from UVA rays, preventing sun damage as well as free radicals. So, make your customers’ summer sweet and healthy and get some Gizzy Encore Mandarins instore today.

For more information, join our 22k followers on Facebook @FirstFreshNZ or contact David at david.stevenson@firstfresh.co.nz

Superb Herb has some new ‘mini’ and ‘micro’ products to add to their already extensive range.

First is the Mini Basil.  This Basil variety has miniature leaves that are great for turning average meals into amazing ones.  The small leaves save the process of chopping and are great to scatter as a garnish.  A beautiful plant for your kitchen windowsill, this variety has improved shelf-life and is in-demand from discerning home-cooks.

Crazy Peas! Superb Herb’s first micro-green.  They get their name from the crazy way they look and because people go crazy for them.  Now home cooks can re-create the café-style food they have been enjoying with these pea-tendrils.  Sweet and crunchy, they are great for stir-fries, sandwiches, soups and amazing garnishes.  Crazy Peas have an excellent shelf life and once cut, they will regrow quickly for a second use.

These two new products are proving very popular.  Contact sean@superbherb.co.nz for more info.


Nestled amongst the rolling hills of Pukekohe, is the original homestead and fertile growning region of the Fresh Grower’s premium product range.

Originally a grandfather and father business, the Fong family’s dedication to fresh produce started in 1948 when Allans father, started growing a select range of crops from a 12ha holding.

Joining the family business, Allan and his brother, Colin have continued to expand the range of vegetables to include a diverse range of speciality lettuces, with Baby Cos being the premium line.  Other varieties include Bellaverde (Sweet Stem Brocolli), Large Cos, Fennel, Spinach, Coriander and a range of asian vegetables.

For more information please email thefreshgrowernz@gmail.com or visit https://www.thefreshgrower.co.nz/


Unique shape, surprisingly sweet, and so versatile. Thanks to their thinner skin, they have a softer bite, plus there are hardly any seeds inside. They add a surprisingly sweet accent to a wide variety of hot and cold dishes.

They are sweeter than your regular capsicum. Your shoppers will be hooked after their first bite…even the kids.

Quick and easy to prepare, and ready in minutes.  Cook in stir-fries, grill, roast or stuff.  Serve raw in salads, cut for dips or snacks.

Summer is coming, and these sweeties are a sure hit for snacking and BBQs.

For more information contact us at freshwest@xtra.co.nz.