By adding contemporary stylings to its stores, Z Energy has focused on more fundamental changes in how Kiwis come and go, now and in the future.
Z Energy (Z) stores have been revamped and upgraded as part of a nationwide programme that kicked off in 2022 and will continue until 2026.
With a highly mobile population, busy lifestyles and increasing desire for fresh and convenient food and drink, service stations have become as much about fuelling people as they are about fuelling vehicles. They have also made multitasking easier by grabbing lunch and extra grocery items for later, saving customers another trip to the supermarket.
“A lot of people design their mission around where they’re going to grab that cup of coffee so we’ve got professionally trained baristas with our distinctive orange group handle coffee machines across New Zealand – and our coffee business has grown really well off the back of that,” said Z’s Head of Retail, Tim Bailey.
Another shift has been the introduction of more EV charging stations at select Z sites, which meant some customers were likely to spend more time at stores while they plug in. The new design's light, bright, contemporary feel also helped make the environment inviting and enjoyable for staff and customers alike.
Layout and logistics have been key considerations in the renovations, which aim to streamline the customer experience. Designated zones within the store and food take centre stage, with a more prominent display of sandwiches, salads, slices, and sweet treats. Preparation areas have also been expanded so staff can quickly whip up treats.
Transforming several Z Energy sites has been a massive multi-year project. Before work began, the company identified best practices within and beyond New Zealand.
Bailey said the Irish market was a good inspiration since they have a similar population to New Zealand. The challenge has been getting the programme working at scale across the country, but the team has found a good rhythm.
Customer habits have evolved, and Z has prepared for what comes next.
“As we’ve rolled out more of these sites, we’ve had more of our customers head in-store, which has been really great to see. We’re thinking about where we want to be in New Zealand going forward and making sure we’ve got the right sites, the right stores, the right look and feel, and that we can provide quality and convenience. We’re getting the work done now.”
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