SAPIEN REDEFINE FRUCOR SUNTORY SHOPPER MARKETING STRATEGY
Behavioural research specialists Sapien have pioneered new technology to measure shopper behaviour, in an innovative new study carried out to redefine Frucor Suntory’s shopper…
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RETAILER ANNOUNCES GREEN ELECTRICITY PROJECT
Major British retailer Tesco has committed to a green electricity project. The project is the next phase in the retailer’s mission to use 100…
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CRAB SHELLS HELP FIGHT CLIMATE CHANGE
In a bid to help curb climate change, a South Korean scientist has developed biodegradable bags made of materials like crab shells. Hwang Sung-Yeon,…
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AI-POWERED SHOPPING CARTS IN SUPERMARKET
AI-powered Caper Smart Carts are set to debut in Canadian supermarket Sobeys. The latest innovation seeks to improve in-store shopping experience for customers. Some…
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THE FUTURE OF PROTEIN
The Beyond Burger is available to the NZ grocery market, after receiving huge media attention in mid-2019. Beyond Meat’s explosive growth across the globe mirrors…
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ZESPRI ANNOUNCES MASSEY SCHOLARSHIP
International marketer of Kiwi fruit Zespri launched its latest scholarship aimed at students studying a Bachelor of Horticultural Science degree at Massey University. The…
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CLICK FOR HEALTH – CAN CONSUMERS MAKE HEALTHIER CHOICES ONLINE?
Are consumers making healthier food choices when online shopping? Is it easier to stick to the list or can retailers make impulse purchasing more…
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NEXT GEN MOBILE TECHNOLOGY FOR FMCG
Mobile technology for FMCG field teams is the key connector between the customer and head-office. The ability to see real-time insights of what’s happening…
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