Anuga Spotlight | THE GOOD CUP

THE GOOD CUP exists to protect the planet by helping brand owners, manufacturers and distributors in the food and beverage industry to meet rigorous sustainability goals, elevate consumer experience, increase brand loyalty and reduce costs with patented, cutting-edge packaging solutions.

Its award-winning and cutting-edge sustainable paper cup features an integrated lid that folds and locks into place effortlessly, eliminating the need for plastic. It is produced using the same machines as those used for traditional paper cups, and because no plastic lids are required, switching to THE GOOD CUP translates into a 30 to 40 percent reduction in storage space, transportation volume, and carbon footprint. In other words, a substantial cost savings.

Another key advantage of THE GOOD CUP is that it allows for a superior drinking experience. The secure lid locking (haptic response) and spill-proof design are welcome features for baristas and consumers. In contrast, the curved design aligns with the mouth’s contour to ensure the spout is always positioned perfectly with the face and mouth. This also means that brand logos will always be in the same position on the cup when consumers drink or hold THE GOOD CUP.


With over one million tonnes of plastic waste generated annually from the 500 billion single-use plastic cups manufactured globally, consumers are looking for ways to eliminate contributions to the growing environmental crisis worldwide. THE GOOD CUP is more relevant now than ever as the race to combat climate change grows increasingly urgent. The idea of THE GOOD CUP is especially appropriate with its integrated paper lid, as it effectively bids farewell to the need for single-use plastic lids forever.

THE GOOD CUP’s mission is to protect the planet by helping brand owners, manufacturers and distributors in the food and beverage industry meet their sustainability goals while elevating the consumer experience to increase brand loyalty and reduce cost.

Consumers will not feel guilty about consuming plastic and truly feel great drinking from a disposable cup that doesn’t harm the environment. After all, the planet is the most important thing to humans, as there is no Planet B.

THE GOOD CUP is crafted from sustainably sourced and forest certified by PEFC paper. It is also certified Plastic-Free by Flustix, Home Compostable by TUV, PFAS-free, and is a recyclable paper stream.

For more information, contact Cyril Drouet at or click here