The trade fairs Anuga Drinks and Anuga Hot Beverages have a good line-up for this year's Anuga. Around 600 companies are anticipated to participate at Anuga Drinks and 150 exhibitors at Anuga Hot Beverages in October 2023.
Both trade fairs are recording a high level of internationality. Thirty-eight pavilions from 31 countries and 14 groups from 14 countries have registered for Anuga Hot Beverages.
The following companies are among the most important exhibitors per trade show. For Anuga Drinks, this includes, Hermann Pfanner Getränke GmbH, Medibel NV, Orana A/S, Uludag Icecek Turk A.S., Gan Shmuel Foods Ltd., SA San Miguel Global, Manufri S.L., Gat Foods -IBBL Ltd., Louis Dreyfus Company Suisse S.A., and Austria Juice GmbH.
The most important exhibitors for Hot Beverages include Akbar Brothers, Barbera Caffè SpA., CAFEA GmbH, Empire Teas, Taylors of Harrogate, and Ultramar Caffè SRL.
The Start-up Area of Anuga Drinks is also fully booked. Primarily, companies from the beverage industry that focus on vegan drinks, alcohol-free alternatives, and trendy beverages such as bubble tea or energy drinks are exhibiting here. In total, 12 exhibitors are represented in Hall 8 and five beverage companies in Hall 7.
According to Innova Market Insights, from July 2017 to June 2022, Nigeria and South Korea were among the fastest-growing markets for introducing beverages, growing by 46 percent and 31 percent, respectively.
Whereas the USA and the United Kingdom were the leaders in the global beverage market between July 2021 and June 2022, Canada, which currently ranks fourth, recorded increased growth of 23 percent. The USA is the leader in the section of product innovations in the most important beverage categories, including beer, juices, and nectars. Non-alcoholic, plant-based, and vegan beverages have experienced significant growth between 2017 and 2022, increasing in popularity by 35 percent, 32 percent, and 26 percent, respectively.
More and more manufacturers are producing beverages offering additional health benefits, such as strengthening the immune system. In the wake of the growing significance of a healthy lifestyle, natural and sustainable products, for example, with less sugar, functional characteristics or a clean label declaration, are gaining significance. However, recycling waste products, such as old bread or the leftovers of cocoa fruit, also plays a key role in beverage processing. Regarding using functional ingredients, the focus lies on natural, plant-based ingredients from sustainable cultivation. Anuga's exhibitors present beverages with unusual colours and exotic flavours to reach younger consumer groups. In addition to citrus, floral, plant-based aromas such as hibiscus, jasmine, rose, and elderberry blossoms are extremely popular for hot and cold beverages. Non-alcoholic alternatives are also a significant trend, particularly in the beer and wine sector.
