The state of the U.S. confectionery is strong. According to the National Confectioners Association’s 2025 State of Treating report, confectionery sales topped USD 54 billion in 2024, with no slowdown in sight.
Confectionery sales are expected to exceed USD 70 billion by 2029, and as inflationary pressures ease, the fun and unique products that confectionery manufacturers make will be there to continue delighting and inspiring consumers.
American consumers have a unique mindset when they enjoy chocolate and candy that is not present when interacting with other foods. They understand that chocolate and candy are treats, not meal replacements or centre-of-the-plate foods.
People in the U.S. enjoy chocolate and candy two to three times per week, averaging just 40 calories and about one teaspoon of added sugar per day. On top of that, most consumers agree that it is fine to occasionally enjoy a piece of chocolate or candy.
To help consumers choose the right treat for any occasion, chocolate and candy companies are offering more variety in pack sizes and portion options than ever before – all while reminding consumers that candy is a treat and not a centre-of-the-plate food.
As a result of industry alignment around Always A Treat, chocolate and candy companies are helping consumers manage their intake of calories and added sugar while still enjoying fun and unique confectionery products.
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