USA | Chicken of the Sea International, owned by Thai Union Group, has announced that all Chicken of the Sea-branded retail tuna products will achieve Marine Stewardship Council (MSC) Certification by the end of 2026.
This will make it the first of the big three mainstream U.S. tuna brands to achieve 100 percent MSC certification and carry the MSC blue fish ecolabel across its entire retail portfolio.
The MSC Certification confirms that tuna in every Chicken of the Sea product has been sourced from fisheries that demonstrate:
- Environmentally sustainable fishing practices from healthy tuna populations
- Minimised environmental and ecosystem impacts
- Effective fishery management practices
"This certification is not a marketing label. It is proof of responsibility," said Andy Mecs, President of Chicken of the Sea International.
"By the end of the year, every retail size can and pouch that we pack will carry the assurance that our tuna comes from an environmentally sustainable fishery and supports healthy oceans. We're grateful to the Marine Stewardship Council for their rigorous standards and partnership in making this vision possible."
For more than a decade, Chicken of the Sea's parent company, Thai Union, has invested in tuna-fishery improvement projects by spending considerable time working with fishing industry experts, vessel owners, and government officials to improve the fisheries and enable them to pass their MSC assessments.
Thai Union's work with fisheries spans approximately 10 percent of global tuna catches. The years of hard work with partners on the ground and a commitment to sustainability have set Chicken of the Sea up to roll out MSC certification across its line.
This certification will also position Chicken of the Sea as an important player in Thai Union's SeaChange 2030 initiative, a company-wide commitment to reshaping sustainability processes in the seafood industry by 2030, while supporting marine ecosystem health and coastal community resilience.
"We are proud to partner with Chicken of the Sea as they continue to demonstrate leadership in their category and in the seafood industry overall,” said Laura McDearis, U.S. Program Director of the Marine Stewardship Council.
“This commitment is a meaningful step toward recognising and supporting the fisheries and businesses worldwide that are dedicated to sustainability and to ensuring healthy oceans and seafood for future generations.”
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