Suntory and PepsiCo has launched a cola for the Japanese market. J-Cola is a product that has been carefully balanced using a combination of spices and citrus flavours that are unique to Japan. The range has three varieties – Regular, Zero and Midnight. “Pepsi J-Cola aims to be a new cola that can provide the maximum satisfaction to Japan’s cola lovers under the concept of Japan & Joy Cola, and is positioned as a new, strategic brand for the Japanese market,” said Suntory.