British supermarket chain Tesco played ‘Cupid’ this year by launching a V-Day campaign called ‘Basket Dating’.
Thirty-two single shoppers were invited at an Extra store in Hemel Hempstead, UK, to participate in a social experiment. All of them were asked to fill their shopping basket with items for ‘a typical Friday night in’. The sixteen couples were then matched based on what they bought, and had the chance to know each other a little more during a brief meeting in the produce aisle. The best five couples even got offered a romantic meal, comprising of Champagne and a special menu.
Curious of the outcome? Watch this video: