UK | Asda has announced that it will be adding a host of new convenience stores to its estate by the end of this month, with five having already opened their doors.
The announcement comes as the retailer continues to convert the convenience stores acquired from the Co-op and EG Group to its new Asda Express convenience brand.
The 21 stores set to open by the end of January are on top of 17 that have already opened this month in locations such as Southampton, Cardiff and Clapham.
The newly converted Asda Express stores stock up to 3,000 branded and own-label products to suit a broad range of customer needs, including ‘top-up’ shops for essential items such as milk and bread, grabbing lunch on the go or cooking dinner from scratch.
Andy Perry, Asda’s Vice President of Convenience, said that after pausing its convenience rollout during the festive period, the programme is now in full swing again.
“We have exciting plans to accelerate the programme over the next couple of months to convert all 470 stores acquired from the Co-op and EG Group to Asda Express before the end of Q1,” said Perry.
“We look forward to opening our doors and welcoming customers in new locations across the UK.”
Addressing Asda’s gap in the growing convenience market has been a key pillar of the retailer’s strategy since its acquisition by the Issa brothers and TDR Capital Ltd in 2021.
