Now in its 22nd year, Gulfood is being held until 2 March at the Dubai World Trade Centre, welcoming F&B professionals from more than 120 countries and enabling 5,000 providers of raw materials and ingredients to showcase their innovations. Gulfood 2017 has attracted over 95,000 trade attendees, 60 percent of whom are international.

All the major trading sectors are represented, including beverages, dairy, fats and oil, health and free-from, grains and cereals, meat and poultry, power brands and world food.

Buyers looking for world-leading industry innovations will find them at the Gulfood Virtual Supermarket, a brand-new interactive feature providing a virtual shop window to stand-out products and cutting-edge technologies. Visitors can browse products in digital format before committing to face-to-face meetings, obtaining crucial product information and locating the selected products through an interactive route planner.

Among the main trends identified this year is the expected growth of fresh food sales, which are set to increase by 13 percent by 2020. Global beverage sales are also forecast to achieve year-on-year growth of 3.9 percent in 2016.

Ten New Zealand companies have their stand at Gulfood, including Anzco Foods Limited, Spring Sheep Milk Co., Tegel Foods Ltd and the New Zealand Dairy Co.

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