The Icelandic government is suing Iceland, the British frozen goods store, after the latter had allegedly pursued Icelandic companies that used the word in their products.

The retail chain has trademarked ‘Iceland’, and the Icelandic government wants to strip of its trademark by launching a legal challenge at the European Union Intellectual Property Office. “A company or product made in Iceland or by an Icelandic company should be able to represent itself using the name of the country,” the government said.

A spokesman for Iceland Foods denied his company had ever had an aggressive approach. “We have been trading successfully for 46 years under the name Iceland and do not believe that any serious confusion or conflict has ever arisen in the public mind, or is likely to do so."