UK | Lidl GB has announced a major transformation impacting all its stores as it shakes up how it displays prices, following a successful trial in over 35 locations.
The move is estimated to save over 206 tonnes of carbon annually through paper and packaging reductions while drastically reducing ink usage.
Since launching its trial in September 2022 across 35 stores, including Epsom and Tooting, over two-thirds of shoppers surveyed said they didn’t notice the subtle change, reinforcing the benefit of making the paper-saving switch.
Lidl’s successful trial demonstrated how modern technology can help bolster its store operations without impacting shoppers' experience due to the seamless integration.
Introducing the tech means that the time colleagues previously spent manually checking and updating paper price tags is reduced, allowing them to focus on the things that matter most, such as helping customers and restocking shelves.
Isaac Ekpenyong, Director of Sales Organisation at Lidl GB, said as a discounter, sustainability and efficiency run deep in LidlGB’s DNA.
“Making changes to how we operate, no matter how big or small, allows us to enhance the overall experience for those shopping with us,” said Ekpenyong.
“In this particular case, we’re empowering colleagues by freeing up more of their time to dedicate to tasks that directly benefit our customers.”
LidlGB’s transition to Electronic Shelf Labels is more than that; it is another step to reduce its environmental impact by curbing paper and ink consumption.
The discounter will gradually introduce ESL into specific sections of each of the stores in the coming months, with the full rollout expected to be completed by the end of this year.
