Aldi UK is trialling sensory-friendly shopping hours in select stores.
From next week until the end of October, almost 100 stores across Derbyshire, Nottinghamshire, Lincolnshire, and Yorkshire will offer a quieter shopping experience every Tuesday between 6 pm and 8.30 pm.
If successful, the initiative will be rolled out to all of Aldi’s UK stores, including stopping tannoy announcements, quieter till scan sounds, and signposting the dedicated times to all customers.
Vicky Metcalf, Diversity and Inclusion Director at Aldi UK said the store’s new sensory-friendly shopping hours aimed to help those who prefer a quieter shopping experience or struggle with noisy environments.
“We are committed to ensuring we are as accessible and inclusive as possible – both for shoppers and colleagues, and we look forward to receiving customer feedback on this trial to help inform our approach nationally,” said Vicky Metcalf.
Britain’s fourth-largest supermarket also recognises the Hidden Disabilities Sunflower to help support customers and colleagues with non-visible disabilities.
Colleagues at Aldi have also undergone training around hidden disabilities and the Sunflower symbol, so they can offer additional assistance to those who may require it.