Woolworths will further continue its efforts to help Australia’s drought-stricken farmers. As part of the groups latest fundraising effort, the supermarket will be launching a limited-edition range of milk with 10 cents per litre sold going to farmers affected by the country’s ongoing drought. Starting in October, the campaign will see milk prices move up 20 – 30 cents, depending on size.

To guarantee that the funds raised are going to those who need it, Woolworths will set up a drought relief oversight committee who will ensure that the extra 10 cents paid to suppliers will be distributed to dairy farmers.

“There’s no doubt many dairy farmers are doing it tough in the face of the drought, and we’re keen to support them through this difficult time. Many of our customers have told us they want to help and are willing to pay more for their milk to do so. This new range of drought relief milk will provide customers with that choice, safe in the knowledge the extra money will flow through to dairy farmers in drought-affected areas,” explained Paul Harker, Woolworths director of fresh food.

To get relief to affected farmers as soon as possible Woolworths are increasing the prices of its existing milk across its Queensland, New South Wales, ACT and Victoria stores. The group will still continue to stock its one, two and three litre varieties of its Farmers’ Own range which sells for $1.50 and $2 per litre. Woolworths launched the Farmers’ Own range in 2013 as a way of dealing directly with farmers. The range allows Woolworths to cut out suppliers giving farmers a better deal.

The campaign adds to the already $7 million Woolworths has raised for drought-stricken farmers.