Limited-edition biscuits from Griffin and Foodstuffs make a comeback this May, with one dollar from every packet sold going directly to the Breast Cancer Foundation NZ. The biscuits are available with either chocolate milk or pink icing and are in support of Pink Ribbon Breakfast month. The companies hope to raise $175,000 with the promotion.
“There really has never been a better reason to add biscuits to your shopping list during May. Too many of us know the impact of breast cancer, and we’re confident our amazing customers will get behind the cause and help us reach our fundraising goal.” Said Emma Wooster, Head of Cooperative Public Relations at Foodstuffs.
Over 3,500 women and 25 men are diagnosed with breast cancer every year in NZ, which is equivalent to nine women per day. With the ongoing effects of Covid-19 there are currently over 50,000 women estimated to be overdue for a check-up, a worrying statistic when breast cancer is most treatable when found early.
“Breast Cancer Foundation NZ receives no government funding, so we rely on generous partners like Foodstuffs and Griffin’s to help raise critical funds so we can educate Kiwis on the importance of going for mammograms, doing regular self-checks and providing support to breast cancer patients. New World, PAK’nSAVE and Four Square customers who purchase the social impact biscuits for their morning tea or Pink Ribbon Breakfast, will have a direct impact on Breast Cancer Foundation NZ’s efforts and the support we provide.” Said Ah-Leen Rayner, Breast Cancer Foundation NZ Chief Executive.